After working as a German label manager for Sideonedummy records for over 10 years, Mirko Gläser founded Uncle M in the winter of 2011. We see ourselves as a label, but also work as a promotion agency, booker and management with a focus on Germany, Austria and Switzerland.
Our credo is: “Do as much as you can yourself, we’ll do the rest”. Uncle M can be booked for such jobs. From labels as external marketing and management units. From brands as marketers. From bands as consultants.
Uncle M and Mirko Gläser have been firmly anchored in the German punk rock/hardcore scene for more than 15 years – we consider each of our bands to be part of a scene. We think across various media without blinkers and love to make big ideas come true and to help when we are needed. We call that being a real friend.
MISSION STATEMENT & SERVICES
The core of our thinking is always simple, networked communication tailored to digital devices with new and old fans, but also with our clients. We are known for our fast, uncomplicated and personal exchange, through which all sides work together with joy.
Vinyl At Heart.
We are music lovers and are not only passionate about great songs, but also about beautiful artwork, tangible haptics, loving craftsmanship and attention to detail. With our work we would like to support artists in passing on these experiences to fans.
Everything Is Pop.
Songs, artwork, photos, videos, podcasts… whatever we’re publishing today is competing in quality with the best of 100 years of pop culture. Our goal is to find niches and ways to try something new every day and keep the constant progress alive.
Heart Is Where Your Home Is.
Our scene is like a family to us – with everything that goes with it. We want to work with people in our community who value, support and actively promote their artistic environment in the same way.
Big Is Powerful but Small Is Beautiful.
Social networks have created a new closeness between fans and bands. Nevertheless, the large corporations behind them are creating obstacles and making people pay dearly for the opportunities to get together. We believe in finding creative ways to be independent in our relationships with fans and love collaborating with like-minded indie labels.
More Than Music.
Peaceful, tolerant and respectful interaction with each other is a principle of our community. Community benefit stands above individual profits for us. We therefore support a variety of charitable projects and initiatives and see ourselves as an active part of our scene, rather than just working for it.
The Future Is Unwritten.
The music industry is constantly changing. What is valid today can be outdated tomorrow. That’s why we always aim to be as creative in our work as our clients are. We don’t have a catalog of patent remedies, but always want to challenge ourselves anew and constantly develop ourselves further.
Our fields of work are modular and adapt to the individual requirements of our bands and partner labels for each release. Individual areas of our work can be added to existing projects flexibly and at short notice.
Strategic Release Consultation
In an increasingly complex music world, decisions need good planning as a basis so that success is not left to chance. We advise our partners on their long-term orientation and on the selection of the most suitable tools for the project. In doing so, we pay particular attention to regional specifics, but also genre-specific restrictions.
– Online (blogs, eZines, vlogs, podcasts)
– Print (regional + national)
– Radio (leftfield, college)
Publicity can be bought dearly – or earned through relevance. Uncle M supports its partners early on in the development of press-relevant content and in playing it out across high-reach platforms and cross-media channels. Our European press distribution list includes more than 3000 established journalists and bloggers and is one of the most specialized contact collections for punk rock and alternative projects.
– Online, Print, OOH
– Point Of Sale (online e.g. Spotify/iTunes/Amazon …offline independent RS, keychains)
– Google & Youtube Advertising
– Facebook & Instagram Advertising
Our services range from classic ad bookings in the online/offline area to high-reach billboard campaigns and the creation of pointedly targeted Google, Youtube and other social media advertising.
Licensing & Label Management G/S/A + EU + WW
Since 2011, Uncle M has realized more than 100 own releases in Germany, Europe and partly even worldwide. In addition to licensing for the German-speaking/European area, we can also be called in as a partner for licensing to other international labels.
Event & Tour PR
– Interview Coordination
– Guestlist Management
Our tour PR starts already during the planning of tours by selecting suitable media partners and sponsors and ends on the concert nights with the coordination of local interviews and the central management of guest lists. We relieve tour managers with our work and act as a planning sidekick for booking agencies.
Social Media Consultation & Coordination
Just like the long-term planning of a project, the day-to-day management of the various social media platforms has become an integral part of our daily work. As a creative partner, we help build topics and reach and advise on storytelling and multimedia strategy.
Our close ties to hundreds of high-reach music and merchandise fans enable us to launch authentic and organic campaigns on Instagram and Snapchat. In addition to classic product placements, many other types of creative, individual campaigns are also possible. Special influencer events and prelistenings round out our spectrum.
Direct 2 Fan activities
For our own activities, but also on behalf of partners, we guide the creation and expansion of contact groups (e.g. eMail newsletters) and lead band-related street teams.
Store / Mailorder
We are happy to provide the Uncle M Shop as a DE/EU-exclusive point of sale for merchandise, sound carriers, tour tickets and extraordinary items.
Local Concert Promotion / Event
We organize shows and festivals in Münster + surroundings in irregular intervals.
Bands (PR, Management, Artist Coordination)
7 Seconds, 100 Kilo Herz, A Wilhelm Scream, Abramowicz, Alex Mofa Gang, Allison Weiss, Angry Youth Elite, Antillectual, anorak., Apologies I Have None, Anti-Flag, Arliss Nancy, Atlas Losing Grip, AYS, Banana Roadkill, Bedouin Soundclash, Berri Txarrak, Be Well, Blackout Problems, Boston Manor, Boysetsfire, Cadet Carter, Cancer Bats, Catapults, Chiefland, Chris Cresswell, Chuck Ragan, City Kids Feel The Beat, Clowns, Coheed And Cambria, Complete Control Session, Coppersky, Counterparts, Cressy Jaw, Das Ding ausm Sumpf, Dave Hause, Der Wahnsinn, Desasterkids, Destination Anywhere, Devil May Care, Dispatch, Disco Ensemble, Donots, Eamon McGrath, Empowerment, Endless Heights, Erra, Eskalation, Fights & Fires, Flash Forward, Flogging Molly, Four Year Strong, Frank Turner, Funeral For A Friend, Goldfinger, Great Collapse, Great Escapes, Hal Johnson, Hello Piedpiper, Hi! Spencer, Holmes, Hot Water Music, Idle Class, I Am Heresy, Itchy, In Hearts Wake, Insert Coin, Jaya The Cat, Jeff Rosenstock, Jesse Barnett, Jesse Malin, Joey Cape, Josh Mann, Justin Sane, kala, Kali Masi, Kafvka, Kind Kaputt, KMPFSPRT, Knocked Loose, Lagwagon, Less Than Jake, Like Moths To Flames, Lionheart, Long Distance Calling, Malasaners, Marathonmann, March, Matze Rossi, Me And Reas, Miss Vincent, Minipax, Meat Wave, MXPX, Nathan Gray, Norbert Buchmacher, Northlane, Nothington, Off!, Paper Arms, Parkway Drive, Piebald, PG.Lost, Primetime Failure, PUP, Radio Havanna, Red City Radio, Restorations, Rising Insane, Rogers, Rotting Out, Scream feat. Dave Grohl, Shoreline, Silverstein, Smile And Burn, Snareset, Snuff, Spanish Love Songs, Sperling, Stick To Your Guns, Storyteller, Stray From The Path, Strike Anywhere, Swain, The Bouncing Souls, The Casting Out, The Prosecution, Templeton Pek, Teenage Bottlerocket, The Amity Affliction, The Casting Out, The Tips , Tequila & The Sunrise Gang, The Bennies, The Drowning Men, The Flatliners, The Horrible Crowes, The Gaslight Anthem, The Mighty Mighty Bosstones, The Prosecution, The Run Up, The Sewer Rats, The Sidekicks, The Smith Street Band, The Sounds, The Sky We Scrape, The Riverboat Gamblers, The Suicide Machines, The Swellers, The Static Age, Tim Vantol, Touché Amoré, Trade Wind, Vans Warped Tour Compilations, Waterdown, Wolf Down, Year Of The Knife, Zox.
Labels (PR, Marketing)
Sideonedummy Records, Rise Records, Cargo Records, Fat Wreck Chords, No Idea Records, Vice Records, AF-Records, Ten Four Records, Borstal Beat Records, End Hits Records, 300 Entertainment/Isol Music, Destiny Records, Long Beach Records Europe, Arising Empire, Drakkar, Century Media Records, Universal Music.
Brands (Creation, Marketing, PR)
Impericon Never Say Die Tour, Eastpak Antidote Tour, Vans Warped Tour, Finestvinyl.de, Complete Control Sessions, The Revival Tour, Ruhr Games.