Digital Rules.
The core of our thinking is always simple, networked communication tailored to digital devices with new and old fans, but also with our clients. We are known for our fast, uncomplicated and personal exchange, through which all sides work together with joy.

Vinyl At Heart.
We are music lovers and are not only passionate about great songs, but also about beautiful artwork, tangible haptics, loving craftsmanship and attention to detail. With our work we would like to support artists in passing on these experiences to fans.

Everything Is Pop.
Songs, artwork, photos, videos, podcasts… whatever we’re publishing today is competing in quality with the best of 100 years of pop culture. Our goal is to find niches and ways to try something new every day and keep the constant progress alive.

Heart Is Where Your Home Is.
Our scene is like a family to us – with everything that goes with it. We want to work with people in our community who value, support and actively promote their artistic environment in the same way.

Big Is Powerful but Small Is Beautiful.
Social networks have created a new closeness between fans and bands. Nevertheless, the large corporations behind them are creating obstacles and making people pay dearly for the opportunities to get together. We believe in finding creative ways to be independent in our relationships with fans and love collaborating with like-minded indie labels.

More Than Music.
Peaceful, tolerant and respectful interaction with each other is a principle of our community. Community benefit stands above individual profits for us. We therefore support a variety of charitable projects and initiatives and see ourselves as an active part of our scene, rather than just working for it.

The Future Is Unwritten.
The music industry is constantly changing. What is valid today can be outdated tomorrow. That’s why we always aim to be as creative in our work as our clients are. We don’t have a catalog of patent remedies, but always want to challenge ourselves anew and constantly develop ourselves further.

Our fields of work are modular and adapt to the individual requirements of our bands and partner labels for each release. Individual areas of our work can be added to existing projects flexibly and at short notice.

Strategic Release Consultation
In an increasingly complex music world, decisions need good planning as a basis so that success is not left to chance. We advise our partners on their long-term orientation and on the selection of the most suitable tools for the project. In doing so, we pay particular attention to regional specifics, but also genre-specific restrictions.

Cross-media PR
– Online (blogs, eZines, vlogs, podcasts)
– Print (regional + national)
– Radio (leftfield, college)

Publicity can be bought dearly – or earned through relevance. Uncle M supports its partners early on in the development of press-relevant content and in playing it out across high-reach platforms and cross-media channels. Our European press distribution list includes more than 3000 established journalists and bloggers and is one of the most specialized contact collections for punk rock and alternative projects.

Marketing
– Online, Print, OOH
– Point Of Sale (online e.g. Spotify/iTunes/Amazon …offline independent RS, keychains)
– Google & Youtube Advertising
– Facebook & Instagram Advertising
– Budgeting 

Our services range from classic ad bookings in the online/offline area to high-reach billboard campaigns and the creation of pointedly targeted Google, Youtube and other social media advertising.

Licensing & Label Management G/S/A + EU + WW
Since 2011, Uncle M has realized more than 100 own releases in Germany, Europe and partly even worldwide. In addition to licensing for the German-speaking/European area, we can also be called in as a partner for licensing to other international labels.

Event & Tour PR
– Interview Coordination
– Guestlist Management

Our tour PR starts already during the planning of tours by selecting suitable media partners and sponsors and ends on the concert nights with the coordination of local interviews and the central management of guest lists. We relieve tour managers with our work and act as a planning sidekick for booking agencies.

Social Media Consultation & Coordination
Just like the long-term planning of a project, the day-to-day management of the various social media platforms has become an integral part of our daily work. As a creative partner, we help build topics and reach and advise on storytelling and multimedia strategy.

Influencer PR
Our close ties to hundreds of high-reach music and merchandise fans enable us to launch authentic and organic campaigns on Instagram and Snapchat. In addition to classic product placements, many other types of creative, individual campaigns are also possible. Special influencer events and prelistenings round out our spectrum.

Direct 2 Fan activities
For our own activities, but also on behalf of partners, we guide the creation and expansion of contact groups (e.g. eMail newsletters) and lead band-related street teams.

Store / Mailorder
We are happy to provide the Uncle M Shop as a DE/EU-exclusive point of sale for merchandise, sound carriers, tour tickets and extraordinary items.

Local Concert Promotion / Event
We organize shows and festivals in Münster + surroundings in irregular intervals.